Some people ask when deploying digital signage: why not replace digital signage with a low-cost TV? Compared with traditional TV sets, digital signage has its unique advantages in the market. These advantages can be summarized as follows:

1. Time limit for use

The TV is a household appliance, usually running about 8 hours a day; while digital signage has good heat dissipation and long service life, it can support 7 * 24H * 365 days of uninterrupted use, and support continuous work without shutdown for 6 consecutive years, suitable for various needs Long-time working environment.

Display mode

When the TV is placed in the vertical direction, there is no way to change the image; the digital signage can support both horizontal and vertical display modes, and it can also be arbitrarily spliced to provide greater design flexibility to meet a variety of display needs.

 3. Operation method

The edge of the TV body is usually equipped with control buttons, and the home TV is usually placed at a low position, which can be operated by the remote control or the body button. In contrast, in places where there is a lot of traffic in commercial places, digital signage is usually installed at a higher position. , You want to operate through remote control.

If it is in a large commercial chain store, you can use the built-in GTV intelligent management system to achieve unified and centralized management of all store equipment, such as intelligent switching on and off at multiple times throughout the day, automatic switching of advertising content at regular intervals, and timely updating of the playback content of all stores. To improve store operation efficiency, save costs, and achieve precise marketing.

4. Display brightness

The TV is designed for indoor households, usually with a brightness of about 200 cd / m2. If it is used in high-brightness places such as shopping malls and hotels, the screen display will be dim and unclear; Tonme professional commercial display brightness is 700 cd / m2, the content on the screen is clearly visible in bright environments.

 02 application scenarios

Catering chain: Digital signage uses 450cd / ㎡ high-brightness, 5000: 1 high-contrast original LG commercial screens to meet the high-reduction presentation of colors in different lighting environments, giving customers a quality sensory experience, and inspiring customers' purchase desire; The GTV intelligent management system enables menus to be updated in a timely manner, saves labor costs, unifies the brand image, and can also be turned on and off regularly (such as according to morning, noon, evening) to switch menu content (such as promotional activities or new products, etc.).

Cinema: Apply digital signage to the theater to play both newly released movie videos, food and beverage pictures, and movie / menu price lists. The picture quality is clear and increase the role of film publicity; the price list can be switched regularly to save menu costs, labor costs, and improve the timeliness of content updates; the built-in GTV intelligent management system facilitates unified and centralized management of each theater line.

Bar: 4K high-definition display, 450cd / ㎡ (700cd / ㎡) high brightness, 5000: 1 high contrast, allowing customers to enjoy high-quality video while tasting wine. Every time the World Cup or NBA season, fans can enjoy here Carnival and shout.

Hotels: Digital signage applications at the front desk can display time, broadcast real-time news, monitor screens, display price lists, etc., so that customers can see at a glance, while improving service quality, they can also display the brand's logo and image; hotels are usually open all day, The digital signage supports 7 * 24H * 365 days of uninterrupted use, and supports continuous work without shutdown for 6 consecutive years; the built-in GTV information release system facilitates the unified centralized management of branches by the headquarters, timely update, unified store image, and saves manpower and material costs.

Banks: A comprehensive display of staff status charts, banking business process tips, and wealth management tips, making banks more convenient and more considerate services; regular switching on and off, and regularly switching playback content, saving frequent replacement of paper ads such as roll-ups The cost and labor cost greatly improve the operation and maintenance efficiency of the bank hall and liberate manpower; the built-in GTV intelligent management system facilitates unified and centralized management of each bank outlet.

In recent years, the media industry has grown rapidly, and digital signage advertising machines are widely used. Although the media industry applications have slowed in 2019, the rise of new retail scene applications has made up for this missing market share and is a blue ocean market that cannot be ignored. . In the future, scenarios such as "smart education", "smart healthcare", and "smart retail" will definitely become an important driving force for the further development of the digital signage market.