An important feature of the digital signage network is that the content can be updated in real time, so users can set the update frequency according to their actual application needs and information content. Specifically, the update of digital signage content depends on the influence of the target audience on different times of the day or week. For example, the content being broadcast is for young people under the age of 25, and such information is obviously not suitable for playing in the morning, but should be placed in the afternoon to ensure that the student party can see it during the afternoon break.

At the same time, it is necessary to pay attention to the content update of certain days, it is best to have targeted content launch, so that not only can the freshness of the content, but also make the information dissemination look more humanized, thus deepening the impression of the audience.

How to control the frequency of content updates? In practice, the easiest way to do this is to update it three times a day, once in the morning, in the middle, and in the evening. This method can ensure the freshness of digital signage content, not only to attract the attention of the audience, but also to cultivate the viewer's continuous viewing habits. After the content is rearranged, although the overall content has not changed, it will bring a certain freshness to the audience. At the same time, it also ensures high-frequency playback of important content, ensuring that viewers of all time periods can receive, the largest expansion. Spread the scope to achieve efficient dissemination. Of course, this method does not apply to some of the more demanding customers. For them, it is constantly added or deleted to ensure that the content is fresh, although complex, it is really "fresh".

In order to ensure the best communication effect, the content update can not simply rely on frequency definition, but also target the target audience, and push specific information to specific people in time. If the scope is too broad, even if it is pushed 24 hours a day, the efficiency will be Not too high, so the value of digital signage is greatly reduced. The basic principle is that different screen displays are communicated to different people at different times.

For example, a company has digital signage screens in the company's reception room, canteen and office area. The audiences in these places are obviously different. The content updates are naturally based on the needs: in the office area, timely update of employee information and related Activity pictures, employees will continue to pay attention; in the reception room, updating the latest news and promotions will obviously stimulate the interest of visitors; in the cafeteria, the resting place of employees, some information with entertainment nature will be more appropriate.

Conclusion: Since its inception, digital signage has been favored for its efficiency and precision. However, to achieve this expected application effect, the shocking visual effects brought by hardware-level packaging alone are not enough, and the impressive content is only It is the key, and in the measurement of content, timeliness is undoubtedly a core element.